Buy new:
To see product details, add this item to your cart.
FREE Returns
Ships from: Amazon.com
Sold by: Amazon.com
To see product details, add this item to your cart. You can always remove it later.
FREE Returns
To see product details, add this item to your cart. You can always remove it later.
Added to

Sorry, there was a problem.

There was an error retrieving your Wish Lists. Please try again.

Sorry, there was a problem.

List unavailable.

Nexxus Hair Color Assure Sulfate-Free Shampoo with ProteinFusion, For Color Treated Hair Color Shampoo 13.5 oz

4.4 4.4 out of 5 stars 1,642 ratings
Amazon's Choice highlights highly rated, well-priced products available to ship immediately.
Amazon's Choice in Hair Shampoo by Nexxus

To see product details, add this item to your cart. You can always remove it later.
Get a $5 promotional credit when you spend at least $25 in promotional item(s) Shop items
Available at a lower price from other sellers that may not offer free Prime shipping.

Purchase options and add-ons

Brand Nexxus
Item Form Liquid
Hair Type Color Treated
Age Range (Description) Adult
Material Type Free Sulfate Free, Silicone Free

About this item

  • VIBRANT HAIR COLOR: Nexxus Color Assure Sulfate Free Shampoo cleanses color-treated hair and long-lasting vibrancy
  • LASTING COLOR HAIR PROTECTION: This color safe shampoo extends color vibrancy for up to 40 washes and is a great shampoo for colored treated hair
  • REAWAKEN COLORED HAIR: This sulfate free shampoo for color treated hair is also a silicone free shampoo and replenishes colored hair with nutrients lost during the coloration process
  • COLOR SAFE SHAMPOO: Infused with an exclusive PROTEINFUSION blend with Elastin Protein and Quinoa, this shampoo for colored hair helps bring your hair back to life
  • SHAMPOO FOR COLOR TREATED HAIR: This color shampoo is safe for use on colored treated hair. Restore shine and enhance hair color for a vividly brighter look
  • COLOR SHAMPOO AND CONDITIONER: For best results, use the Color Assure Sulfate Free Shampoo with the Nexxus Color Assure Long Lasting Vibrancy Conditioner

Introducing Ralph Lauren Fragrances Polo 67
A bold, bright fragrance for the man who dares to dream. Shop now

Frequently bought together

$15.98 ($1.18/Fl Oz)
Get it as soon as Tuesday, Apr 2
In Stock
Ships from and sold by Amazon.com.
+
$15.40 ($1.14/Fl Oz)
Get it as soon as Tuesday, Apr 2
In Stock
Ships from and sold by Amazon.com.
+
$14.29 ($1.68/Fl Oz)
Get it as soon as Tuesday, Apr 2
In Stock
Ships from and sold by Amazon.com.
Total price:
To see our price, add these items to your cart.
Details
Added to Cart
Choose items to buy together.

From the manufacturer

Nexxus Color Assure
Nexxus Color Assure Before & After

The Science

The Ingredients

The Results

The Science

Coloring hair damages your natural proteins and makes hair look less vibrant. Our Color Assure collection is designed to replenish your hair with the nutrients and protein building blocks it loses during the coloring process.

The Ingredients

Using advanced protein science, Nexxus scientists identified the amino acids lost most during the hair coloring process. With this, our Color Assure ProteinFusion blend is formulated with Elastin Protein and Quinoa to keep colored hair vibrant

The Results

Nexxus delivers salon quality results with Color Assure, giving color-treated hair long-lasting vibrancy and protection.

Nexxus Color Assure Conditioner, 13.5 oz Nexxus Color Assure Deep Moisture Masque, 1.5 oz Nexxus Blonde Assure Color Toning Shampoo, 8.5 oz
Nexxus Color Assure Conditioner, 13.5 oz Nexxus Color Assure Deep Moisture Masque, 1.5 oz Nexxus Blonde Assure Color Toning Shampoo, 8.5 oz
Customer Reviews
4.5 out of 5 stars
1,265
4.5 out of 5 stars
2,742
Salon-crafted color conditioner protects essential proteins within the hair fiber while enhancing color vibrancy. Deep moisture mask for color treated hair seals in weightless moisture, relieving signs of dryness after coloring. Purple shampoo enriches and tones blonde, bleached or brassy hair.
Q&A

Product Description

Nexxus Color Assure Shampoo has been specially formulated to help extend the color vibrancy of color-treated hair. Using Nexxus' exclusive PROTEINFUSION blend, this sulfate-free shampoo cleanses color-treated hair and helps replenish nutrients to help enhance color vibrancy. For best use, apply shampoo to wet hair, massage into a rich lather, and rinse thoroughly. Follow with Nexxus Color Assure Conditioner for optimal results. Nexxus scientists used Proteomics studies to examine hair damage at the molecular level and found that the main cause of color loss and dullness is hair coloration. With this knowledge in mind, our scientists developed a one-of-a-kind PROTEINFUSION blend with Elastin Protein and Quinoa, along with other ingredients, to create Color Assure formulas that result in long-lasting color vibrancy — for up to 40 washes! Our Color Assure range includes new formats that create an optimal regimen for color care. The range includes products like a shampoo, conditioner, cleansing conditioner, purple shampoo for blonde and silver shades, and a deep treatment masque. A leader in salon-quality hair products, Nexxus uses learnings from science and nature. We know that hair is made of almost 90% proteins, which is why we use advanced scientific methods to identify the protein needs of each hair type and create customized formulas with proteins to bring your hair back to life.

Product details

  • Is Discontinued By Manufacturer ‏ : ‎ No
  • Product Dimensions ‏ : ‎ 2.6 x 2.6 x 9.4 inches; 13.5 ounces
  • Item model number ‏ : ‎ 605592110535
  • UPC ‏ : ‎ 785525918381 794437542096 785923305738 787734606844 798813501226 787734740425 793379140759 605592100246 605592110535 787302214167 785923220673 759894998657 789293479310 772195572265 797734350470
  • Manufacturer ‏ : ‎ Unilever
  • ASIN ‏ : ‎ B000TGA2TE
  • Country of Origin ‏ : ‎ Canada
  • Customer Reviews:
    4.4 4.4 out of 5 stars 1,642 ratings

Compare with similar items

This Item
Nexxus Hair Color Assure Sulfate-Free Shampoo with ProteinFusion, For Color Treated Hair Color Shampoo 13.5 oz
Nexxus Hair Color Assure Sulfate-Free Shampoo with ProteinFusion, For Color Treated Hair Color Shampoo 13.5 oz
Recommendations
Nexxus Hydra-Light Weightless Moisture Shampoo Replenishing Shampoo for Oily Hair Silicone free 13.5 oz
dummy
Redken Color Extend Magnetics Shampoo | For Color-Treated Hair | Gently Cleanses & Protects Color | With Amino Acid | Sulfate-Free | 10.1 Fl Oz (Pack of 1)
dummy
Nexxus Clean and Pure Clarifying Shampoo, With ProteinFusion, Nourished Hair Care Silicone, Dye And Paraben Free 33.8 oz
dummy
Pureology Moisturizing Shampoo, For Damaged & Colour-Treated Hair, Fortifies & Repairs Damage, Sulfate-Free, Vegan, 266ml
dummy
Nexxus Blonde Assure Purple Shampoo, For Blonde Hair Color Care Shampoo, Keratin Protein 8.5 oz
Details
Added to Cart
Details
Added to Cart
Details
Added to Cart
Details
Added to Cart
Details
Added to Cart
Details
Added to Cart
Price$15.98-12% $14.05
List:$15.99
$26.00-27% $18.99
List:$25.99
$37.00-11% $14.29
List:$15.99
Price Per Unit$1.18 / Fl Oz$1.04 / Fl Oz$2.57 / Fl Oz$0.56 / Fl Oz$4.11 / Fl Oz$1.68 / Fl Oz
Delivery
Get it as soon as Tuesday, Apr 2
Get it as soon as Tuesday, Apr 2
Get it as soon as Tuesday, Apr 2
Get it as soon as Tuesday, Apr 2
Get it as soon as Tuesday, Apr 2
Get it as soon as Tuesday, Apr 2
Customer Ratings
Scent
4.1
4.2
4.2
4.1
4.2
4.3
Moisturizing
3.6
4.0
3.8
3.8
4.1
3.9
Value for money
3.6
3.7
3.8
3.8
3.6
4.1
Softness
3.4
4.4
4.3
3.7
4.2
Sold By
Amazon.com
Amazon.com
Amazon.com
Amazon.com
Amazon.com
Amazon.com
hair type
Color Treated
Oily,Fine
Color Treated
Dry,Damaged
Damaged
Color Treated
scent
Citrus
Lavender
Natural
Raspberry, Peach, Water Flower
Citrus
active ingredients
Water (Aqua), Coco-Betaine, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Sodium Chloride, Hydrolyzed Elastin, Phalaenopsis Amabilis Extract, Argania Spinosa Kernel Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Cocos Nucifera (Coconut) Oil, Hydrolyzed Keratin, Hydrolyzed Wheat Protein, Fragrance (Parfum), Polyquaternium-10, Ppg-9, Tetrasodium Edta, Dmdm Hydantoin, Citric Acid, Propylene Glycol, Methylchloroisothiazolinone, Peg-150 Pentaerythrityl Tetrastearate, Ppg-2 Hydroxyethyl Cocamide, Methylisothiazolinone, Red 33 (Ci 17200), Blue 1 (Ci 42090)
Water (Aqua), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Hydrolyzed Elastin, Hydrolyzed Keratin, Hydrolyzed Wheat Protein, Cocos Nucifera (Coconut) Oil, Ascorbic Acid, Tocopheryl Acetate, Panthenol, Sodium Sulfate, Sea Salt, Fragrance (Parfum), Gluconolactone, Trehalose, Adipic Acid, Polyquaternium-10, Citric Acid, Tetrasodium Edta, Dmdm Hydantoin, Ppg-9, Propylene Glycol, Methylchloroisothiazolinone, Methylisothiazolinone, Red 33 (Ci 17200), Blue 1 (Ci 42090).
amino acid,soy
Glycerin
Salicylic Acid, salicylic acid
Water (Eau), Sodium Laureth Sulfate, Sodium Chloride, Cocamidopropyl Betaine, Dimethiconol, Hydrolyzed Pearl, Hydrolyzed Keratin, Fragrance (Parfume), Sodium Benzoate, Glycol Distearate, Carbomer, Citric Acid, Tea-Dodecylbenzenesulfonate, Cocamide Mea, Guar Hydroxypropyltrimonium Chloride, Disodium Edta, Peg-45M, Ppg-9, Ext. Violet 2 (Ci 60730)
liquid volume
13.5 fluid ounces
13.5 milliliters
10.1 fluid ounces
33.8 fluid ounces
266 milliliters
250 milliliters
form
Liquid
Liquid
Gel
Liquid
Liquid
Cream
target species
Human
Human
Human
Human
Human
Human
suitable hair color
all hair colors
all hair colors
all hair colors
all hair colors
all hair colors
silver

Important information

Indications

To find out more about Nexxus products and the Nexxus New York Salon go to nexxus.com.

Ingredients

Water (Aqua), Coco-Betaine, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Sodium Chloride, Hydrolyzed Elastin, Phalaenopsis Amabilis Extract, Argania Spinosa Kernel Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Cocos Nucifera (Coconut) Oil, Hydrolyzed Keratin, Hydrolyzed Wheat Protein, Fragrance (Parfum), Polyquaternium-10, Ppg-9, Tetrasodium Edta, Dmdm Hydantoin, Citric Acid, Propylene Glycol, Methylchloroisothiazolinone, Peg-150 Pentaerythrityl Tetrastearate, Ppg-2 Hydroxyethyl Cocamide, Methylisothiazolinone, Red 33 (Ci 17200), Blue 1 (Ci 42090)

Directions

Apply to wet hair and experience the delicate lather. Rinse thoroughly.

Looking for specific info?

Customer reviews

4.4 out of 5 stars
4.4 out of 5
1,642 global ratings

Customers say

Customers like the color, smell and softness of the shampoo. For example, they mention it keeps their color nice looking, enhances blond colored hair and that it's great for color-treated hair. That said, some complain about the seal. Opinions are mixed on hair protection, quality, and value.

AI-generated from the text of customer reviews

22 customers mention18 positive4 negative

Customers like the smell of the shampoo. They say it smells amazing.

"...Scent is a bit strong, which I like! Works amazing. Would recommend this to anyone with treated hair...." Read more

"The smell is great! I haven’t been using it long enough to notice any real results but it definitely feels like salon-quality shampoo...." Read more

"Don’t get me wrong I love the shampoo lathers up great!!Smell great!!..." Read more

"This is a wonderful shampoo and smells dreamy!" Read more

20 customers mention16 positive4 negative

Customers like the color of the shampoo. For example, they say it keeps their hair nice looking, enhances blond colored hair, and is great for color-treated hair. Some say it's sulfate-free and didn't affect the color at all on the first wash. Customers also say it makes their hair shiny, and extends the color.

"...Smells amazing, super affordable, amd great so size. I love the shape and design of this shampoo, looks very aesthetic in my bathroom...." Read more

"Hair color last longer with this. Would buy again." Read more

"...is gentle and doesn't strip away my hair color, ensuring it stays vibrant and rich for longer periods...." Read more

"It's a pretty good product my only worry is that it drains a lot of color every time I wash my hair with it" Read more

13 customers mention13 positive0 negative

Customers like the softness of the shampoo. They say it makes their hair soft, lustrous, and thicker. They also mention that it's gentle and has a pleasant aroma.

"...My hair is colored and dry so I opted for this shampoo. It feels nice and smells really good." Read more

"...has visibly improved the health and strength of my hair, making it feel softer and look more lustrous after each wash...." Read more

"This shampoo is wonderful. Lather is amazing and leaves hair soft." Read more

"Makes hair soft" Read more

25 customers mention9 positive16 negative

Customers are mixed about the hair protection of the shampoo. Some mention that it washes their hair and protects the color, while others say that it didn't leave their hair clean and gave them several knots and tangles. The sulfate-free formula is gentle and doesn't strip away their hair color, ensuring it stays vibrant and rich for longer periods. However, some say that the washing process is giving them several tangled and knots, and that the shampoo left so much residue in their hair that it took too much to wash hair.

"This shampoo does not clean without multiple washes. I almost always precondition my hair and have not had this issue with other shampoos...." Read more

"...The sulfate-free formula is gentle and doesn't strip away my hair color, ensuring it stays vibrant and rich for longer periods...." Read more

"...Almost immediately, with every wash I noticed a massive increase in hair loss...." Read more

"...It doesn't look like it was due to a spill because the bottle was very clean and the cap screws tight...." Read more

21 customers mention13 positive8 negative

Customers are mixed about the quality of the shampoo. Some mention that it's wonderful, great, and leaves hair soft, while others say that it was horrible, arrived with a loose lid, and was a waste of product.

"It's a pretty good product my only worry is that it drains a lot of color every time I wash my hair with it" Read more

"...At this cost and rate it is not worth it at all, especially since it doesn't seem to do a better job of the other shampoo." Read more

"This shampoo is wonderful. Lather is amazing and leaves hair soft." Read more

"This is a wonderful shampoo and smells dreamy!" Read more

12 customers mention8 positive4 negative

Customers are mixed about the value of the shampoo. Some mention it's good value and a great buy, while others say it'll irritate your hair and is very expensive.

"Bought this for my color treated hair. Smells amazing, super affordable, amd great so size...." Read more

"It is very watery as a result you have to use a lot more. Not cost effective." Read more

"...is generous and will last me for a good while, making it excellent value for money...." Read more

"Such a good value for this shampoo. You need to use just a little and you will get lots of lather. The smell is fresh and pretty. Makes my hair shiny." Read more

18 customers mention0 positive18 negative

Customers are dissatisfied with the seal of the shampoo. They mention that it was partially loose, broken, or jammed. Some customers also mention that the bottle was not sealed.

"Very disappointed...the seal was partially loose and the neck of the bottle was empty, I could stick my whole finger into the bottle and not touch..." Read more

"The seal was already removed and just placed on top of the bottle inside the cap. Whatever is inside smells terrible and is watery...." Read more

"I received this bottle of shampoo in a sealed bag. No product leaked in the bag. It felt half full...." Read more

"Loved product but it leaked out top of lid and down bottle in delivery!" Read more

15 customers mention3 positive12 negative

Customers are dissatisfied with the moisture of the shampoo. They mention that their hair felt extremely dry after using it, and was wet for hours. They also say that the shampoo is very watery, and they have to use a lot more of it to get a good wash.

"My hair felt extremely dry after using. I had to use way too much shampoo to make it lather and feel clean. The conditioner was good though...." Read more

"I DON'T CARE FOR PRODUCT TOO MUCH MAKES MY HAIR TOO DRY , DULL, FRIZZY . COLOR DOESN'T BLEND IN WITH SHAMPOO ." Read more

"...Whatever is inside smells terrible and is watery. It appears to have been diluted for sale and whatever was added to it is rank...." Read more

"...More importantly, my Pureology actually moisturizes my hair enough so I don't even need a conditioner...." Read more

It's ok
4 Stars
It's ok
It's a pretty good product my only worry is that it drains a lot of color every time I wash my hair with it
Thank you for your feedback
Sorry, there was an error
Sorry we couldn't load the review

Top reviews from the United States

Reviewed in the United States on January 14, 2024
One person found this helpful
Report
Reviewed in the United States on February 1, 2024
Reviewed in the United States on February 13, 2024
Customer image
4.0 out of 5 stars It's ok
Reviewed in the United States on February 13, 2024
It's a pretty good product my only worry is that it drains a lot of color every time I wash my hair with it
Images in this review
Customer image
Customer image
Reviewed in the United States on March 15, 2024
Reviewed in the United States on February 25, 2024
Reviewed in the United States on February 18, 2024
One person found this helpful
Report
Reviewed in the United States on July 28, 2023
13 people found this helpful
Report
Reviewed in the United States on August 22, 2023
6 people found this helpful
Report

Top reviews from other countries

Rhonda Bjornerud
4.0 out of 5 stars Professional product
Reviewed in Canada on March 2, 2024
Amazon Customer
4.0 out of 5 stars My hair is a bit flatter after using this shampoo compared to Nexxus Youth Renewal Shampoo
Reviewed in the United Kingdom on November 25, 2020
TimeTraveller5303b4290
5.0 out of 5 stars Great product and great scent
Reviewed in Canada on November 3, 2023
Amazon Customer
3.0 out of 5 stars Amazing Shampoo
Reviewed in Canada on November 15, 2023
SABRINA
5.0 out of 5 stars salon quality
Reviewed in Canada on September 3, 2023
2 people found this helpful
Report

Disclaimer: While we work to ensure that product information is correct, on occasion manufacturers may alter their ingredient lists. Actual product packaging and materials may contain more and/or different information than that shown on our Web site. We recommend that you do not solely rely on the information presented and that you always read labels, warnings, and directions before using or consuming a product. For additional information about a product, please contact the manufacturer. Content on this site is for reference purposes and is not intended to substitute for advice given by a physician, pharmacist, or other licensed health-care professional. You should not use this information as self-diagnosis or for treating a health problem or disease. Contact your health-care provider immediately if you suspect that you have a medical problem. Information and statements regarding dietary supplements have not been evaluated by the Food and Drug Administration and are not intended to diagnose, treat, cure, or prevent any disease or health condition. Amazon.com assumes no liability for inaccuracies or misstatements about products.