(Photo courtesy of Sephora)
Sephora is launching a beauty subscription box called Play! by Sephora. They will run a pilot first in Boston, Columbus, and Cincinnati starting September. The nationwide rollout is planned for 2016.
The box will cost $10. Each box will contain five deluxe-size samples based on the month's specific theme. The debut box, named Uncover the Essentials (shown above), will feature makeup, skincare and haircare products: Sephora Collection Rouge Infusion in Peony, Marc Jacobs Beauty Highliner eyeliner in Blacquer, Ole Henriksen Sheer Transformation Face Crème, Bumble and bumble Hairdresser's Invisible Oil Primer, and Glamglow Supercleanse facial cleanser.
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